Continental has grown from a purely European company to have a significant presence in North America and key operations in the most important growth markets. It had a wider strategy than most tire companies as it expanded into wheel related technologies which could ultimately link in with tire developments. However, the recent takeover by Schaeffler has left it burdened with debt and its future strategy or even ownership is in doubt.

Overview
A summary of the business activity of the company and how it  has got to where it is today.

Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available in 2011.

Continental has grown from a purely European company to have a significant presence in North America and key operations in the most important growth markets. It had a wider strategy than most tire companies as it expanded into wheel related technologies which could ultimately link in with tire developments. However, the recent takeover by Schaeffler has left it burdened with debt and its future strategy or even ownership is in doubt.

Overview
A summary of the business activity of the company and how it  has got to where it is today.

Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available in 2011.