Until 1997 Cooper was focused mainly on its domestic market and it had an enviable record of growth and profitability. It then decided to diversify both geographically and in terms of product range by taking over Avon in Europe and Standard Products in the USA. Since then it has established a manufacturing base in China. The subsequent changes in the US market showed the correctness of some of these decisions although the diversification has since been reversed and the company is now concentrating on regaining its financial strength.

Overview
A summary of the business activity of the company and how it  has got to where it is today
 
Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy.

This report is already prepared in draft form but will be individually completed for each purchaser in order to incorporate the latest news and information. In addition it may be possible to include additional information on request. The report will cost $50 and will be sent within five working days of the order.

If you are interested in this subject please e-mail Neil Mullineux at:

editor@worldtirereport.com

Until 1997 Cooper was focused mainly on its domestic market and it had an enviable record of growth and profitability. It then decided to diversify both geographically and in terms of product range by taking over Avon in Europe and Standard Products in the USA. Since then it has established a manufacturing base in China. The subsequent changes in the US market showed the correctness of some of these decisions although the diversification has since been reversed and the company is now concentrating on regaining its financial strength.

Overview
A summary of the business activity of the company and how it  has got to where it is today
 
Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy.

This report is already prepared in draft form but will be individually completed for each purchaser in order to incorporate the latest news and information. In addition it may be possible to include additional information on request. The report will cost $50 and will be sent within five working days of the order.

If you are interested in this subject please e-mail Neil Mullineux at:

editor@worldtirereport.com