Goodyear was by far the largest tire company in the world and, although it has now lost that position, it still has an iconic brand image and technical strength in depth. With its use of the Dunlop brand (shared with Sumitomo) it is making inroads in key markets and consolidating its position as one of the top three tire companies.

Overview
A summary of the business activity of the company and how it has got to where it is today

Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and external observations.

Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available in 2011.

Goodyear was by far the largest tire company in the world and, although it has now lost that position, it still has an iconic brand image and technical strength in depth. With its use of the Dunlop brand (shared with Sumitomo) it is making inroads in key markets and consolidating its position as one of the top three tire companies.

Overview
A summary of the business activity of the company and how it has got to where it is today

Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and external observations.

Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available in 2011.