Hankook has expanded dramatically as the Korean economy has grown. It has pursued exports aggressively since the 1960s and it obtains the majority of sales from exports but it has now reached a size where it recognizes that it needs to manufacture in major markets. It now has manufacturing facilities in both China and Europe and has publicly committed itself to further growth.

Overview
A summary of the business activity of the company and how it  has got to where it is today

Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy. 

This report is in preparation and will be available in 2011.

Hankook has expanded dramatically as the Korean economy has grown. It has pursued exports aggressively since the 1960s and it obtains the majority of sales from exports but it has now reached a size where it recognizes that it needs to manufacture in major markets. It now has manufacturing facilities in both China and Europe and has publicly committed itself to further growth.

Overview
A summary of the business activity of the company and how it  has got to where it is today

Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy. 

This report is in preparation and will be available in 2011.