Michelin is the oldest established tire company in the world and vies with Bridgestone for the leading position. It has the most widely recognized tire brand (and the very familiar figure of Bibendum) together with an enviable reputation for technical innovation. It now sees itself as a global company and is active in all developing markets.

Overview
A summary of the business activity of the company and how it  has got to
where it is today.
 
Production
What the company produces and where the products are made  worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.

Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available in 2011.

Michelin is the oldest established tire company in the world and vies with Bridgestone for the leading position. It has the most widely recognized tire brand (and the very familiar figure of Bibendum) together with an enviable reputation for technical innovation. It now sees itself as a global company and is active in all developing markets.

Overview
A summary of the business activity of the company and how it  has got to
where it is today.
 
Production
What the company produces and where the products are made  worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.

Strategy
The company strategy derived from official statements and  external observations.

Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available in 2011.