Pirelli is one of the few large tire companies with substantial interests outside the industry. Although strong in Europe and with a significant presence in both North and South America it is trying to establish a presence in key developing markets. It has a very strong reputation for high-performance tires and it hopes to use this for entry into new markets.

Overview
A summary of the business activity of the company and how it  has got to where it is today

 
Production
What the company produces and where the products are made worldwide.
 
Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.
 
Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy. 

This report is in preparation and will be available in 2011.

Pirelli is one of the few large tire companies with substantial interests outside the industry. Although strong in Europe and with a significant presence in both North and South America it is trying to establish a presence in key developing markets. It has a very strong reputation for high-performance tires and it hopes to use this for entry into new markets.

Overview
A summary of the business activity of the company and how it  has got to where it is today

 
Production
What the company produces and where the products are made worldwide.
 
Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent  innovations and product launches.
 
Strategy
The company strategy derived from official statements and  external observations.
 
Future Prospects
An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its  financial strength, R&D activity and marketing strategy. 

This report is in preparation and will be available in 2011.