Toyo’s core business is tires but it has found it hard to prosper with three larger competitors in its domestic market. As a result it has concentrated on export with sales subsidiaries in most significant markets and manufacturing operations in China and the USA. More recently it has signed a co-operation agreement with Bridgestone and, if this is successful, it might lead to much closer ties.

Overview
A summary of the business activity of the company and how it  has got to where it is today.
 
Production
What the company produces and where the products are made worldwide.

Marketing
Sales details and current marketing strategy. 

Financial
Key operating statistics and ratios for the last three years.

Technical developments
A review of R&D expenditure and recent innovations and product launches.
 
Strategy
The company strategy derived from official statements and external observations.
 
Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.

This report is in preparation and will be available Winter 2009.