Despite having two larger competitors in Japan, Yokohama has managed to earn a reputation for technical sophistication and it has a good name in high performance tires, supported by its motor racing sponsorships. In manufacturing it has stakes in plants in the USA, China, Vietnam and the Philippines.
Background
A summary of the business activity of the company and how it has got to where it is today.
Production
What the company produces and where the products are made worldwide.
Marketing
Sales details and current marketing strategy.
Financial
Key operating statistics and ratios for the last three years.
Technical developments
A review of R&D expenditure and recent innovations and product launches.
Strategy
The company strategy derived from official statements and external observations.
Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.
This report is already prepared in draft form but will be individually completed for each purchaser in order to incorporate the latest news and information. In addition it may be possible to include additional information on request. The report will cost $50 and will be sent within five working days of the order.
If you are interested in this subject please e-mail Neil Mullineux at:
editor@worldtirereport.com
Despite having two larger competitors in Japan, Yokohama has managed to earn a reputation for technical sophistication and it has a good name in high performance tires, supported by its motor racing sponsorships. In manufacturing it has stakes in plants in the USA, China, Vietnam and the Philippines.
Background
A summary of the business activity of the company and how it has got to where it is today.
Production
What the company produces and where the products are made worldwide.
Marketing
Sales details and current marketing strategy.
Financial
Key operating statistics and ratios for the last three years.
Technical developments
A review of R&D expenditure and recent innovations and product launches.
Strategy
The company strategy derived from official statements and external observations.
Future Prospects
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.
This report is already prepared in draft form but will be individually completed for each purchaser in order to incorporate the latest news and information. In addition it may be possible to include additional information on request. The report will cost $50 and will be sent within five working days of the order.
If you are interested in this subject please e-mail Neil Mullineux at:
editor@worldtirereport.com