There has been a proliferation of tire (tyre) brands as a result of mergers and takeovers and the increasing awareness by the major players of the importance of market segmentation. In addition, new entrants to the world market have understood the importance of easily recognised brands in their main export markets.

This paper gives a listing of the major tire (tyre) brands linked to the brand owners, both alphabetically and by each of the major players. In addition it lists the secondary brands used by these major players to distinguish their various products.
 
The list cannot claim to be comprehensive but it is hoped that, with contributions from readers, that it can become a useful reference for world brands.

An Apology
Half the world uses the word "tire" whilst the other half uses "tyre". Unfortunately search engines don't realise that they mean the same. In order to be recognised by the search machines we have had to resort to the irritating strategy of duplicating the two words. Sorry!

There has been a proliferation of tire (tyre) brands as a result of mergers and takeovers and the increasing awareness by the major players of the importance of market segmentation. In addition, new entrants to the world market have understood the importance of easily recognised brands in their main export markets.

This paper gives a listing of the major tire (tyre) brands linked to the brand owners, both alphabetically and by each of the major players. In addition it lists the secondary brands used by these major players to distinguish their various products.
 
The list cannot claim to be comprehensive but it is hoped that, with contributions from readers, that it can become a useful reference for world brands.

An Apology
Half the world uses the word "tire" whilst the other half uses "tyre". Unfortunately search engines don't realise that they mean the same. In order to be recognised by the search machines we have had to resort to the irritating strategy of duplicating the two words. Sorry!