Bowfell Associates is a small, focused consultancy, based in the UK but operating internationally. Established in 1986 it specialises in the automotive components industry. It works with companies to develop marketing strategies and usually carries out market research to support those strategies.
Neil Mullineux is an economist by training and has worked in management roles in automotive and allied industries for the whole of his career. As well as Europe he has worked in North America, the Far East, the Middle East and West Africa. He has been an associate at Bowfell since the late 1980s and has carried out a variety of strategic studies, particularly for the tire industry. He has also written comprehensive reports on the World Tire Industry for the Economist Intelligence Unit, the Financial Times, RAPRA and AutoBusiness.
The reports are conceived, structured and largely written by Neil Mullineux but the information comes from contacts at all levels in the worldwide industry. All of these have been unstinting in their help and patience.
Our reports are designed for the electronic age. They are complete within themselves but together form a comprehensive and detailed coverage of the subject. They are reviewed each week, updated as appropriate and extensively revised every few months as new information comes in or the situation changes. Hyperlinks are used where appropriate and a full list of sources and useful contacts is given in every report. However, every report is a work-in-progress and can never be viewed as complete. Consequently we welcome comments and suggestions from readers about the content or presentation of each report. We think every report is excellent value for money but if you don't agree, we will immediately refund your payment. We just ask that you give us a valid reason for your rejection so that we can improve the report for others.