Cooper Company Profile

Cooper Tires LogoUntil 1997 Cooper was focused mainly on its domestic tire / tyre market and it had an enviable record of growth and profitability. It then decided to diversify both geographically and in terms of product range by taking over Avon in Europe and Standard Products in the USA. Since then it has established a manufacturing base in China. The subsequent changes in the US market showed the correctness of some of these decisions although the diversification has since been reversed and the company is now concentrating on regaining its financial strength.

Overview

A summary of the business activity of the company and how it has got to where it is today.

Production

What the company produces and where the products are made worldwide.

Marketing

Sales details and current marketing strategy.

Financial

Key operating statistics and ratios for the last three years.

Technical developments

A review of R&D expenditure and recent  innovations and product launches.

Strategy

The company strategy derived from official statements and external observations.

Future Prospects

An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.

The report will cost $75 and will be sent within five working days of the order.

If you are interested in this subject please e-mail Neil Mullineux via the Contact World Tire Report Page.

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An Apology

Half the world uses the word "tire" whilst the other half uses "tyre". Unfortunately search engines don't realise that they mean the same. In order to be recognised by the search machines we have had to resort to the irritating strategy of duplicating the two words. Sorry!