Cooper Company Profile
Until 1997 Cooper was focused mainly on its domestic tire / tyre market and it had an enviable record of growth and profitability. It then decided to diversify both geographically and in terms of product range by taking over Avon in Europe and Standard Products in the USA. Since then it has established a manufacturing base in China. The subsequent changes in the US market showed the correctness of some of these decisions although the diversification has since been reversed and the company is now concentrating on regaining its financial strength.
A summary of the business activity of the company and how it has got to where it is today.
What the company produces and where the products are made worldwide.
Sales details and current marketing strategy.
Key operating statistics and ratios for the last three years.
A review of R&D expenditure and recent innovations and product launches.
The company strategy derived from official statements and external observations.
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.
The report will cost $75 and will be sent within five working days of the order.
If you are interested in this subject please e-mail Neil Mullineux via the Contact World Tire Report Page.
: Contact Neil Mullineux about this report.