Hankook Company Profile
Hankook has expanded dramatically as the Korean economy has grown. It has pursued exports aggressively since the 1960s and it obtains the majority of sales from exports but it has now reached a size where it recognizes that it needs to manufacture in major markets. It now has manufacturing facilities in both China and Europe and has publicly committed itself to further growth.
A summary of the business activity of the company and how it has got to where it is today.
What the company produces and where the products are made worldwide.
Sales details and current marketing strategy.
Key operating statistics and ratios for the last three years.
A review of R&D expenditure and recent innovations and product launches.
The company strategy derived from official statements and external observations.
An assessment of the recent achievements of the company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.
The report will cost $75 and will be sent within five working days of the order.
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