Hankook Company Profile

Hankook LogoHankook has expanded dramatically as the Korean economy has grown. It has pursued exports aggressively since the 1960s and it obtains the majority of sales from exports but it has now reached a size where it recognizes that it needs to manufacture in major markets. It now has manufacturing facilities in both China and Europe and has publicly committed itself to further growth.

Overview

A summary of the business activity of the company and how it has got to where it is today.

Production

What the company produces and where the products are made worldwide.

Marketing

Sales details and current marketing strategy.

Financial

Key operating statistics and ratios for the last three years.

Technical developments

A review of R&D expenditure and recent  innovations and product launches.

Strategy

The company strategy derived from official statements and external observations.

Future Prospects

An assessment of the recent achievements of the  company and a view of its likely prospects, taking into account its financial strength, R&D activity and marketing strategy.

The report will cost $75 and will be sent within five working days of the order.

If you are interested in this subject please e-mail Neil Mullineux via the Contact World Tire Report Page.

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An Apology

Half the world uses the word "tire" whilst the other half uses "tyre". Unfortunately search engines don't realise that they mean the same. In order to be recognised by the search machines we have had to resort to the irritating strategy of duplicating the two words. Sorry!