The Market for Earthmover & OTR Tires / Tyres

The market for earthmover and off-the-road (OTR) tires / tyres is the biggest of the specialist markets and also the one requiring the most technical sophistication and capital investment. Only a few companies have the capability of manufacturing the largest of these tires but the recent scarcity in this market and the high prices obtained by the limited number of suppliers has attracted a number of new competitors into this field.

However, the market is segmented and the different end-users have different requirements. Quite apart from their technical requirements, some are performance-oriented, others are cost-oriented and there are a number of purely opportunistic users.

Now that the demand has fallen so quickly the supply shortage of tires / tyres has eased but the question now arises of whether these newcomers will carve out a permanent niche for themselves.

There are also other questions to be answered such as the future mix between radial and bias tires / tyres and whether the manufacture of these tires / tyres will move to low-cost countries. The underlying and future demand in the major world regions will be an important factor in this and it is examined in some detail.

Some of the major users are moving towards a proper maintenance and repair system for tires / tyres with the help of their suppliers and this could open up a new income stream for those companies capable of taking advantage of this development.

This report is already prepared in draft form but will be individually completed for each purchaser in order to incorporate the latest news and information. In addition it may be possible to include additional information on request.

The report will cost $75 and will be sent within five working days of the order.

If you are interested in this subject please e-mail Neil Mullineux via the Contact World Tire Report Page.

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An Apology

Half the world uses the word "tire" whilst the other half uses "tyre". Unfortunately search engines don't realise that they mean the same. In order to be recognised by the search machines we have had to resort to the irritating strategy of duplicating the two words. Sorry!